We believe that the buyers, as food consumers, lack critical information about the food they consume.
Behind the culinary venture is a vision to create a market inspired by various indoor markets in Europe combined with an ideology that advances slow food organization, which spearheads good, clean and fair products. The agenda is green as well, emphasizing organic, seasonal and local products, while providing a response to the increasing demand for flavorful, quality and premium ingredients, have affected the spirit behind the market and the significant result in a unique culinary experience that it offers.
Michal Ansky
Gastronomist, food journalist and television presenter. Judge on Master Chef and host of food programs on the Food Channel. BA in History from Tel-Aviv University. Masters Degree in Gastronomic Sciences and Quality Products from the Slow Food University of Gastronic Siences. Specializes in History of Food.
Shir Halpern
Entrepreneur and chef. Graduate of the Cordon Bleu. BA in History and Philosophy from Tel-Aviv University. MBA in Business Administration from the Interdisciplinary Center Herzliya. Regularly wrote and cooked for Al Hashulchan magazine, edited and translated cook books and taught cooking workshops.
Roy Hemed
Entrepreneur and architect, graduated with honors from the Tel-Aviv University School of Architecture, owner of the architectural firm of Hemed Architects for the past eight years. Planner and designer of the flagship branches of Bank Hapoalim, retail chains of leading brands, food businesses, etc. Wide range of public and private projects.